1 - 2 of 2 results (0.67 seconds)
Sort By:
  • Five Ways to Beat the Recession: Insurance Direct Marketers Get the Good News
    Five Ways to Beat the Recession: Insurance Direct Marketers Get the Good News Discussion of ... direct response television to generate leads. The 2000 recession, spurred by the dot–com bubble burst and ...

    View Description

    • Authors: Kevin McKenna
    • Date: Sep 2009
    • Competency: Communication>Persuasive communication; Communication>Written communication; Leadership>Influence; Relationship Management>Relationships and trust; Technical Skills & Analytical Problem Solving>Innovative solutions
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Selling Insurance Online: Everything Old Is New Again
    Selling Insurance Online: Everything Old Is New Again This article discusses the benefits ... based on a presentation by Kevin McKenna at JCG Ltd.’s 18th Annual Executive Workshops in Direct & Database ...

    View Description

    • Authors: Kevin McKenna
    • Date: Sep 2004
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance